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Deepika Padukone to launch global lifestyle brand rooted in India

Bollywood actor Deepika Padukone is all set to launch her lifestyle brand that is rooted in India. According to a statement, the first category of launch will focus on beauty and skincare. This category specifically, while rooted in India, will be backed by science. "India, I believe, has always been positioned uniquely. While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal," she said. 

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